Rossell India Ltd which has diverse business interests has entered the Indian QSR sector and plans to launch thirty outlets of its brand Kebab Xpress in three years. Three of its outlets are all set to be launched this year in New Delhi. According to a top official, the company has earmarked an investment of Rs 10 crore for the venture and in future will accrue capital internally.
“To start with we will pilot 2-3 outlets in Delhi NCR region with an intention of opening in access of 30 outlets in the next three years. For now we have earmarked about Rs 10 crore for this particular project and as we go along and open more outlets, the money will be raised through internal accruals,” Jagjit Singh, Vice President Operations said in an exclusive chat with India Hospitality Review.
Kebab Xpress is a Greenfield hospitality venture of Rossell India Group and will serve North Indian food in QSR format across the country. Singh added that most of the Indian customers still prefer Indian style dishes to their international counterparts and with the sector growing, the brand is likely to find popularity among its customers. The outlets will have an all-day dining and take-away menu. In four to six months, they will start home deliveries.
“Indian QSR Industry is growing very rapidly. It is a reflection of the change in the lifestyle, food habits and consumption pattern of the population. The incidence of Dining out, ordering from home as well as takeaways is rising creating an opportunity to cater to a wide mass of population,” Singh added.
The chain will follow a central kitchen format which will act as a hub and cater to several outlets in the city. Out of the three planned outlets two will open in Connaught Place in central Delhi. The company has also established its production base in Okhla and maintains that the QSR outlets would do a minimum of cooking.
“We are depending on a central kitchen format where there is one hub and other spokes are being supplied to. This is being done to retain the consistency in the colour, taste and shape of our products,” Singh said.
The company previously has held diverse interests in the hospitality sector both in domestic and international market. Earlier Rossell India held a minority stake in Lemon Tree Hotels which it divested last month for a profit of Rs 14 crore. The company has also made strategic investments in fast food businesses in Nigeria, Africa. It has franchisee rights from Yum and operates eight Pizza Hut outlets in the region.
Rossell India which was formerly known as Rossell Tea Limited has diverse interests in tea, aviation and defence. The company is listed on the Bombay, Kolkata and Guwahati Stock Exchanges
