Prime Focus Limited
Prime Focus provides a complete spectrum of innovative creative and technical services to the Film, Broadcast, Advertising and Media industries. Our end-to-end offering ranges from pre-production to final delivery, including visual effects, creative 3D conversion, animation, video and audio post-production, digital content management and distribution, Digital Intermediate, versioning and adaptation, and equipment rental. Prime Focus Limited has a highly skilled workforce of 4,200 personnel in India. Worldwide, the group works across 3 continents at 19 facilities. We operate a network that combines global cost advantages, resources and talent pool with strong relationships and a deep understanding of the local markets we operate in. A tailored approach to each project ensures the delivery of a superior level of service aligned with a highly competitive pricing structure.Prime Focus offers three specialised business divisions catering to its key markets:
Prime Focus World
Prime Focus World is a leading global technology services company providing comprehensive creative and technical services to the film, broadcast and advertising industries. Providing 2D to 3D conversion, visual effects and animation services for major media and entertainment companies, Prime Focus has brought its expertise to many wide release Hollywood films, including Men in Black 3, Star Wars: Episode One – The Phantom Menace, Dredd 3D, Total Recall, Tim Burton's Frankenweenie, Harry Potter and the Deathly Hallows: Part 2, Narnia: The Voyage of the Dawn Treader, Resident Evil: Retribution, Green Lantern, Immortals, Mirror Mirror, Transformers: Dark of the Moon and Avatar. Prime Focus World has global operations with a presence in key centers of creative content production – Los Angeles, New York, London, Vancouver and Mumbai.Prime Focus Group
Prime Focus Group offers the best in Creative Services and Post Production for broadcast, commercials, independent film and more. From New York to London to Mumbai and beyond, Prime Focus’ global network of facilities work together to deliver superior creative and technical visual entertainment services to its diverse client base.Prime Focus Technologies
Prime Focus Technologies (PFT) provides unified multi-platform content operations solutions to organisations that deal with content and are keen to exploit it across platforms. CLEAR™, its award-winning combination of a hybrid-cloud technology platform and managed services increases agility within a business, driving creative enablement, cutting operating costs and is available in a pay as you grow model. Backed by a global network of studios, CLEAR™ offers a secure solution for concurrent file-based new-media, channel, distribution & delivery and library operations.PFT works with major content owners across the broadcast, film, sport, advertising and brand sectors. Its clients include Star TV, Eros International, Sony Music, Viacom 18, Sony MSM, BCCI, Indian Premiere League, Hindustan Unilever Limited, Associated Press, A & E TV Network, Vijay TV, Netflix, Schawk!, WPP.
RECENT NEWS--
Prime Focus lands services deal with Hollywood Studio
By Bollywood Hungama News Network,November 02, 2012 - 12:09 hrs IST
Prime Focus Technologies (PFT), the global digital content operations specialist, part of a Prime Focus Group company has signed a multi-million dollar deal with one of Hollywood's leading film studios yesterday in Los Angeles. PFT will supply media processing services to ensure full compliance with the Federal Communications Commission (FCC) regulations for new media. PFT will leverage CLEAR, its award-winning hybrid cloud content operations platform to handle the assets, automated QC, approvals, workflows, delivery and archiving of content. It also manages over 180,000 hours of TV and Film content each year for its clients in Europe and Asia. By leveraging the relationships that parent company, Prime Focus has built up through its high-end visual effects and 3D conversion work for major studios, PFT is now gaining traction in providing CLEAR led services in North America also.
A 1,00,000sq.ft facility at Andheri in Mumbai is being setup to cater to its burgeoning demands, the facility is being built to suit the requirements of the increasing list of elite clients. PFT has an exclusive vendor relationship for its variety of services. This facility will also house the Digital Broadcast Hub, and will be the new global headquarters for the company. The facility is expected to be commissioned in February, 2013. Ramki Sankaranarayanan, President and CEO of Prime Focus Technologies said, "We are starting to see real growth for our business in the North American market, and this deal will provide us with a solid foundation to expand our services and client-base within the region. CLEAR the hybrid cloud platform is backed by our global network of supporting services. This is proving to be the preferred option for Hollywood studios, as they need to process large volumes of content within the existing time frame and cost limitations without compromising on creativity."
A 1,00,000sq.ft facility at Andheri in Mumbai is being setup to cater to its burgeoning demands, the facility is being built to suit the requirements of the increasing list of elite clients. PFT has an exclusive vendor relationship for its variety of services. This facility will also house the Digital Broadcast Hub, and will be the new global headquarters for the company. The facility is expected to be commissioned in February, 2013. Ramki Sankaranarayanan, President and CEO of Prime Focus Technologies said, "We are starting to see real growth for our business in the North American market, and this deal will provide us with a solid foundation to expand our services and client-base within the region. CLEAR the hybrid cloud platform is backed by our global network of supporting services. This is proving to be the preferred option for Hollywood studios, as they need to process large volumes of content within the existing time frame and cost limitations without compromising on creativity."
